Ayn Rand’s fiction has been the most effective “gateway drug” to liberty, which is why CATO Institute founder Ed Crane deemed Rand the “all time greatest recruiter for the liberty movement.”
THE CHALLENGE: How to preserve and grow that recruiting role when daily reading of books among young people has fallen from 70% in the late 1970’s to 12% today?
The Atlas Society is meeting this challenge: pioneering artistic, technologically savvy ways of marketing Rand’s ideas to new audiences through a variety of vehicles. This includes animated videos, graphic novels, social media, and both virtual and live events.
Ayn Rand's philosophical works have been praised as presenting historic breakthroughs in thinking. At the Atlas Society, our scholars work to further develop this philosophy born in the mid-twentieth century. We present the empowering principles of Objectivism to a global audience, and offer those principles as a rational and moral alternative in the marketplace of philosophical ideas.
Our content and our world-class faculty of scholars promote the principles of Ayn Rand's philosophy of Objectivism, set forth in such works as her epic novel Atlas Shrugged, and in her brilliant non-fiction essays. Objectivism is designed as a guide to life, and celebrates the remarkable potential and power of the individual. Objectivism also challenges the doctrines of irrationalism, self-sacrifice, brute force, and collectivism that have brought centuries of chaos and misery into the lives of millions of individuals.